Thursday, February 4, 2010

Shirky :: Sharing Anchors Community

Web 2.0 :: SOCS300

Shirky's wisdom is well informed and thought through.  He illustrates the dynamics that exist between people in social media groups, effectively through his example of the "birthday paradox", where "instead of counting people, you need to count the links between people" (26).

There is a push and pull effect between readers and writers, their constant edits, responses, changes and updates.  Not necessarily comprehensive, but rather founded on potential.  The value, as with content, likely differs for each participant :: effecting a spontaneous experience for each individual.

So what is the purpose of it all?  Why do we share and create such varied collaborations?


How do we simplify it, to understand the overall value?  Where and what is the value?  Does each user perceive value differently?  Is the value within the tool that allows us an outlet to share, think, give and take?  Is value created by the human element?  Collaborative efforts, mass behaviour and collective intelligence evolving into various mashups.  


My questions still focus on the matter of quality :: is it becoming purely subjective? Is it still relevant in such media platforms? Is it about strength in branding, drawing attention and luring an audience?  Is it created through viral marketing?  Is it contagious? ..hypnotic? Is there a cure? Or does it incubate for weeks, surface with a full blown fever, then fade just as quickly?


Or is this merely the heartbeat of the net, with participants breathing life into its various elements.?  

Wikipedia contributors share their insight on the topic of "collective intelligence" ::  
In the words of Henry Jenkins "collective intelligence is not merely a quantitative contribution of information from all cultures, it is also qualitative."


George Por, described as a "CI pioneer", is quoted to define this phenomenon as "The capacity of human communities to evolve towards higher order complexity and harmony, through such innovation mechanisms as differentiation and integration, competition and collaboration".  

In watching Shirky's lecture on Institutions versus Collaboration , I agree that the cooperative framework he refers to in social media, certainly removes the need for institutional structure, however there is still the power law graph, which illustrates the 80/20 factor.  In this case, 80 percent of the content is contributed by 20 percent of the group.  Looking at the model of flickr, and photos tagged, the majority of the photos were shared by the same user.. perhaps this leadership not only shows amounts contributed, but simultaneously indicates interest level.

So here I am, getting acquainted with the web 2.0, learning how to get better organized with it.  The days fly by as I surf, search, browse, post, share, read and write.. I sometimes get caught in a maze of pathways, where I click and am constantly referred by hyperlinks to other pages on the web.


The resources are endless, and I click away in an incessant effort to filter quality over quantity.

From an artist's perspective, the existing value today is in: 
* sharing ideas :: source inspiration, develop creative projects, discuss ideas + opinions; 
* communication :: voice, video, email;
* organize :: events, calendars, groups;
* sales :: online promotions, auctions, sales transactions, shipping, delivery;
* exposure :: conveying ideas, visual thinking, displaying portfolios, blogs, tweets;
* research :: concepts, images, videos, podcasts, publications, regulations, trends, calls, jobs, projects etc.; 
* study :: learning from articles, online tutorials; 
* stay current :: tracking news, art sales, collections, exhibitions.. 


These are all things which we can take back to our own drawing board :: develop creative projects, improve elements within an art practice, source specific pieces + collections, 

To take it a step further, the next level includes:
* revealing our process ::  expression of visual thinking, concept development, virtual sketches;
* social media marketing :: strategic branding, effective avatar, viral advertising;
* analyzing future trends :: a digital media blog outlines 2010 Youth Trends report  
* scholarship incentives :: a unique myartspace.com offer inviting participants to join a group, get involved, build hype :: a website established in 2006 as a social networking site for artists and collectors.
* incorporate/strengthen personalized quality of contributions
Secret London is a good example of a collaboration project, to develop a website :: inviting participants to share specific info, useful to all.  Sharing the hidden 'treasures' (hot spots) in London, by Londoners.


The 365 Project is an interesting creative project phenomenon, which is makes extremely effective use of social media tools, including weblogs and Flickr.  
MakeShift blog is an art and research project by Natalie Purschwitz, clothing designer and owner of Hunt & Gather, who for one year will only wear clothes she has made herself.
* Flickr breeds hundreds of such projects, which is popularly shared under the Project 365 group .

In contemplating the internet, and its developments in web 2.0, it will be interesting to see where the internet takes us next.

1 comment:

Carmen said...

I love that you mentioned the push and pull of the web, it really is a powerful tool. It's a hybrid of logic and emotion and, for the artist, I think it enhances creative flow when it's sourced. Surfing like-minded sites can be a rush. Artist's blogs are usually a reflection of their thoughts. Their minds can be crazy places to visit but, in the end, they're so worth it!